68 episodes

Indexsy presents This Week in Digital Marketing, a podcast where the hosts Jacky Chou and James de Lacey discusses what happened in the world of digital marketing this week (sometimes with guests) and their candid thoughts on it.

This Week in Digital Marketing Indexsy

    • Business
    • 5.0 • 1 Rating

Indexsy presents This Week in Digital Marketing, a podcast where the hosts Jacky Chou and James de Lacey discusses what happened in the world of digital marketing this week (sometimes with guests) and their candid thoughts on it.

    Diversification Post-Clappening - EP67 TWIDM

    Diversification Post-Clappening - EP67 TWIDM

    In this conversation, Jacky and James discuss various topics including their recent activities, Instagram Reels, YouTube strategies, Twitter growth, and the challenges of running a community. They also touch on the value of attending conferences and the lack of value in conference talks. The conversation covers various topics including the challenges of using Reddit for marketing, the success of local business partnerships, the impact of reviews on rankings, the current state of SEO courses, and the effectiveness of content quality and user experience in ranking on Google.

    Signup for Advise, coupon code INDEXSY:
    ⁠⁠https://advise.so/indexsy/⁠⁠

    Get the newsletter that keeps 30k+ marketers in the loop:⁠
    https://marketingletter.com/newsletter/

    Apply to be a sponsor: ⁠
    https://marketingletter.com/advertise/

    Follow Craig Campbell on X:
    https://twitter.com/craigcampbell03

    Follow the hosts on X:
    ⁠⁠https://twitter.com/indexsy/
    ⁠https://twitter.com/mrjamesdelacey

    00:00 Welcome to This Week in Digital Marketing
    00:12 Jacky and James Catch Up: Engagements, SEO, and Instagram Reels
    00:50 Exploring Digital Marketing Strategies: From Facebook Ads to Twitter Blue Ticks
    02:38 Deep Dive into Digital Products, Funnels, and Social Media Growth
    04:37 The Power of Instagram Reels and Collaborations
    12:37 Navigating the Challenges of Online Communities and SEO Conferences
    17:52 Navigating Reddit's New Algorithm Challenges
    18:47 The End of Commenting on Old Threads & Reddit Strategies
    19:49 Local SEO Success Stories and Strategies
    20:20 The Impact of Reviews on Local SEO
    24:05 E-commerce SEO Insights and Success
    27:57 The SEO Community's Debate on Tactics and Ethics
    32:04 Closing Thoughts and Advice Community Plug

    • 33 min
    SEO Turned Ecom Founder - EP66 TWIDM

    SEO Turned Ecom Founder - EP66 TWIDM

    Dive into EP66 as Craig Campbell shares insights on SEO updates, AI content, e-commerce strategies, and much more, revealing the secrets behind scaling and content mastery.

    Signup for Advise, coupon code INDEXSY:
    ⁠⁠https://advise.so/indexsy/⁠⁠

    Get the newsletter that keeps 30k+ marketers in the loop:⁠
    https://marketingletter.com/newsletter/

    Apply to be a sponsor: ⁠
    https://marketingletter.com/advertise/

    Follow Craig Campbell on X:
    https://twitter.com/craigcampbell03

    Follow the hosts on X:
    ⁠⁠https://twitter.com/indexsy/
    ⁠https://twitter.com/mrjamesdelacey

    00:00 Opening Banter and Reflections on Craig Campbell's SEO Journey
    00:54 Introduction to the Show and Guests
    01:41 Craig Campbell's Take on SEO Updates and AI Content
    04:52 Exploring Craig Campbell's E-commerce Ventures
    09:39 The Art of Scaling Ad Spend and Targeting the Right Audience
    21:25 Craig's Approach to Content Creation and Management
    30:43 Future Plans and Scaling Strategies for E-commerce
    34:30 Closing Remarks and Where to Find Craig Campbell

    • 35 min
    SEO Turned TikToker - EP65 TWIDM

    SEO Turned TikToker - EP65 TWIDM

    Dive into EP65 as Sammie Ellard-King opens up about skyrocketing Instagram growth, digital product mastery, and the ins and outs of his revenue streams.

    Signup for Advise, coupon code INDEXSY:
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    Get the newsletter that keeps 30k+ marketers in the loop:⁠
    https://marketingletter.com/newsletter/

    Apply to be a sponsor: ⁠
    https://marketingletter.com/advertise/

    Follow Sammie on X:
    https://twitter.com/EllardKing

    Follow the hosts on X:
    ⁠⁠https://twitter.com/indexsy/
    ⁠https://twitter.com/mrjamesdelacey

    • 36 min
    Gym bro makes $6k/mo from Reddit Comments - EP64 TWIDM

    Gym bro makes $6k/mo from Reddit Comments - EP64 TWIDM

    Hang out with James and Jacky in a laid-back chat that covers everything under the digital sun. They’re talking latest travels, the headache of partnership deals, and how the newest Google shake-up is messing with their game plan. Dive into their hot takes on using Reddit for marketing, the endless debate over Google's rules, and a cheeky peek into launching OnlyFans content. Plus, they're breaking down the good, the bad, and the ugly of expired domains, the e-commerce grind, and why using celebrity names in domains might just be your next big regret.

    Signup for Advise, coupon code INDEXSY:
    ⁠⁠https://advise.so/indexsy/⁠⁠

    Get the newsletter that keeps 30k+ marketers in the loop:⁠
    https://marketingletter.com/newsletter/

    Apply to be a sponsor: ⁠
    https://marketingletter.com/advertise/

    Follow the hosts on X:
    ⁠⁠https://twitter.com/indexsy/
    ⁠https://twitter.com/mrjamesdelacey

    • 35 min
    She Made an SEO Course...EP63 TWIDM

    She Made an SEO Course...EP63 TWIDM

    Join us in EP63 as Jacky Chou and James De Lacey explore the digital nomad lifestyle with Nina Clapperton. From her diverse income streams to leveraging YouTube for growth and managing a successful travel site, Nina shares her journey and insights. Discover her approach to income reports, managing a Facebook group, creating SEO courses, and her strategic focuses for 2024. Nina also delves into navigating travel sites during challenging times and the extent of AI in her workflow.

    Signup for Advise, coupon code INDEXSY:
    ⁠⁠https://advise.so/indexsy/⁠⁠

    Follow Nina on X:
    https://twitter.com/NinaClapperton

    Get the newsletter that keeps 30k+ marketers in the loop:⁠
    https://marketingletter.com/newsletter/

    Apply to be a sponsor: ⁠
    https://marketingletter.com/advertise/

    Follow the hosts on X:
    ⁠⁠https://twitter.com/indexsy/
    ⁠https://twitter.com/mrjamesdelacey

    • 38 min
    SEO OG: "SEO IS DEAD" - EP62 TWIDM

    SEO OG: "SEO IS DEAD" - EP62 TWIDM

    In this insightful episode, Jacky Chou and James De Lacey delve into a comprehensive discussion with SEO OG Lee Witcher. Lee shares his diverse background and the various income streams that have shaped his journey. From discussing the future of SEO and affiliate marketing to unpacking the power of SEO tools and authority sites, this episode is packed with forward-thinking strategies and recent test insights.

    Signup for Advise, coupon code INDEXSY:
    ⁠⁠https://advise.so/indexsy/⁠⁠

    Get the newsletter that keeps 30k+ marketers in the loop:⁠
    https://marketingletter.com/newsletter/

    Apply to be a sponsor: ⁠
    https://marketingletter.com/advertise/

    Follow the hosts on X:
    ⁠⁠https://twitter.com/indexsy/
    ⁠https://twitter.com/mrjamesdelacey

    • 40 min

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